Mutant Springboks - What does it mean?
On Saturday Supersport viewers had to endure a painful half-an-hour of dancing, prancing, missed cues and the president of SA Rugby reading the name of the captain of the Springboks off a piece of crumpled paper. If you missed this riveting piece of television, click here, although I strongly advise against it. Why we need to see dancers running around a stage imitating springboks and mutants rappelling from the ceiling at a team announcement, beats me.
Believe it or not that is not the topic of this post however. The new advert for the Springbok rugby team was flighted for the first time during this 30 minutes. I am always bemused at the need to advertise for support of a national team, nevertheless some of these advertisement have been pretty good, the SA Cricket World Cup Team promo been a case in point. But the thought of having to watch green mutant rugby players do their thing in between programs for the next couple of months does not fill me with excitement. I am sorry, I just don't get the relevance! There's no stirring of the national pride. No 'feel good' value. They had something with the Zulu drummer and warriors for a split second but lost me with the mutants on all fours. Maybe it was my frustration at the team announcement proceeding that has prejudiced my opinion, but I just don't get it!
Here's the advert for those of you who have not seen it yet. Give it a watch and tell me what you think.