Blackle.com is a search page powered by Google. The concept is simple, a monitor displaying black uses less energy than one displaying white.

"Image displayed is primarily a function of the user's color settings and desktop graphics, as well as the color and size of open application windows; a given monitor requires more power to display a white (or light) screen than a black (or dark) screen." Roberson et al, 2002

The savings are tiny, but many tiny savings can make a big difference. In fact it is theorised, using total page views and the fact that a white page uses about 74 watts to display while a black page uses just 59 watts that the savings could reach 750 mega-watt hours a year.
Another important spin off is each time an individual uses the search page they are reminded of the importance of saving energy.

Why not do your little bit?

Labels: blackle, energy, fuel saving, google, search, search engine optimization, the internet

Posted by eishman at 8:31 AM | Permalink | Comments

Labels: dog, download video, eish, search engine optimization, surf, surfing, youtube

Posted by roygbiv at 7:21 AM | Permalink | Comments

Here's an opportunity for you SEO experts reading Eish!!

I know very, very little about 'search engine optimisation' and the fact that I utilise Google's Blogger to publish Eish!! means I can maintain this relative ignorance and still get reasonably good hit rates from individual searches on topics I have written about. However, surely if you do a search for a companies product by name, the company in question should be the first search result?

I reported on yesterday's press release on the new Vodacom/Multichoice Dstv select offering. I noticed from my stats that I have been getting quite a few referrals from Google, so I did a quick check.
Google search phrases :

• "Dstv Select" - Eish!! is the top of the search results! Cool for me, but not the way it should be. A Dstv forum entry is the highest ranking search result emanating from a Multichoice/Dstv site.
• "vodacom dstv select" - Eish!! no 3, official Dstv site makes it to no.5
• "multichoice DSTV select" = Eish!! no 6, DstvAfrica just makes it onto the first page @ no 10.

Looks like the webmasters @ Multichoice & Vodacom have a little work to do. In the meantime welcome to those of you who found your way to Eish!! Stick around, the Eish!! community is active and growing.

Labels: dstv, eish, multichoice, search engine optimization, seo, vodacom

Posted by eishman at 10:09 AM | Permalink | Comments