As I began my travels through the web-o-sphere deciding on this week's SA Music artist, I browsed through Peak Performances' artist catalogue. (for the first time I'm ashamed to say) As the first notes of Verity's single 'Perfect' came through my pc's speakers I knew it would be an easy decision. The fact that she comes from my neck of the woods and claims to have been inspired to write her first song on the beach down the road helped make the decision even easier.

Doing my homework, I found that she is quietly pushing the music scene here in an interesting direction. Ideate.co.za did an interview with her earlier this month where she explained how she has gone about financing her upcoming album.
She is pre-selling her album online and has already managed to pre-sell over 1700 cd's (Eishman's copy is #1703). While this doesn't sound remarkable, it must be explained that the pre-selling is in fact financing the production of the cd. Those buying the album before release are called official "Future Owners" and given the power to help choose the songs that will appear on the album as well as assist with the choice design of the album art. Thus becoming intimately involved in the development of the product. Further to this 10.6% of every album sold will be given to two worthy organisations People Opposing Woman Abuse & Live Your Dreams Foundation.

She currently has 21 songs you can give a listen on her website. Here adult contemporary style is reminiscent of early Jewel with heavy us of piano and acoustic guitar. She also has a few overly poppy tunes on the current playlist, 'Don't look back' as an example of one such song, but on the whole her compositions are easy listening with meaningful lyrics. My personal favourites being 'Perfect' and 'Box of photographs', with '18 holes' sure to get overtake them with a wee bit of extra production. But hey, you be the judge, take a listen and you can help her create a masterpiece!

• Website : http://www.iamverity.com/


• Blog : http://www.iamverity.co.za/

(Feel free to submit any artists you would like featured in the Friday SA Music Spotlight. Click here)

Labels: friday music spotlight, music, sa music, verity

Posted by eishman on Friday, April 25, 2008 at 9:03 AM | Permalink