Eish!!: Amagama to close shop

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Amagama to close shop

I received the following communication from the Amagama team today.

Dear Amagama user

After much consideration and consultation, we have decided to close Amagama. The platform has very few active users, and we do not believe that it would be worthwhile trying to save it from its technical problems.

Amagama’s biggest challenge was spam blogs. These spam blogs - or “splogs” - created thousands of accounts and put too much pressure on the system to keep it running efficiently. (And sometimes impossible to keep it running at all.) As a result, Amagama suffered from poor performance over its lifespan, which made it unattractive to users.

However, we don’t want to leave our legitimate bloggers high and dry. If you still have an active blog on Amagama, we suggest you move it to another platform. If you need assistance moving the blog, please contact us and we will help you.

We will also forward any users from your Amagama account to your new platform. If you wish to do this please let us know.

On a personal note, I am truly sorry that we have had to take this difficult decision. Amagama has a long history in the South African blogisphere, and this closure marks the end of that history.

Other platforms that you should consider are www.blogger.com (international), www.wordpress.com (international) and blogs.24.com (local).

We will close Amagama on Wednesday, 20 May 2009.

Kind regards
Jason Norwood-Young
Technical Manager
M&G Online

It would be interesting to know if this is due to what could be perceived as a slow purge of the online M&G interests or, as the communication states, a combination of low usage and spam blogs.

M&G were for a long time (in web terms) the leaders in the South African web 2.0 space but of late there properties have been under fire for there lack of direction since key players left the team, Amatomu being a case in point.

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No "slow purge" happening - Amagama has had problems for years and was on the cards to get shelved for well over a year.

Not that it's a bad thing to occasionally look at all our properties and see what's underperforming, what could do better, and what has no hope of ever succeeding. By closing Amagama we'll free up resources to focus on our core products and make those with potential really fly.


The truth behind Amagama
see http://davidrobertlewis.wordpress.com

A couple of years ago it seemed to be fashionable in the South African blogosphere to say that South African bloggers should use local hosts, to reduce pressure on international bandwidth. But most of them seem to underperform.

One of the best things M&G did online was AmaTomu, but that seems to have been a bit neglected as well.

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